oDesk Advertising Skills Certification test
When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?
When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?
a. Wallpaper
b. White label
c. Brand enforced
d. Covert
An Ad in the
Island position of a newspaper is on the editorial page.
a. True
b. False
What does a
‘Spot’ mean in advertising?
a. Radio/Television advertisements
b. Fashion advertisements
c. Business advertisements
d. Consumer durable advertisements
The Research and
Planning Department of an advertising firm works collectively with the _____?
a. production team
b. creative team
c. media
d. accounts team
In which kind of
advertising is consumer generated content incorporated?
a. Involvement marketing
b. Affinity marketing
c. Communal marketing
d. Personal story marketing
What does “spec”
mean in advertising?
a. It means work that is done for a client without a contract or job
order
b. It means work that has been produced in the
media
c. It means work that has been approved by the
media
d. It means work that has been copied from
some source
What is a brand
said to have achieved when its recognition builds to a point where that brand
enjoys a critical mass of positive sentiment in the market place?
a. Critical brand identity recall
b. Critical brand awareness recall
c. Brand franchise
d. Default brand inclination
In 1950s, they
were known as ‘slogans’. What are they now known as?
a. Catchphrase
b. Marketing line
c. Trademark line
d. Tagline
The agency that
specializes in mail packages, postcards and other mailing items is known as
a/an_____?
a. interactive agency
b. in- house agency
c. technical agency
d. direct agency
What does a
campaign mean?
a. A series of ads that follow the same strategy or objective
b. A series of ads presented to the high tech
clients only
c. A term used frequently in direct mail
packages
d. None of the above
Which words can
be seen at the bottom of a Pro Bono ad?
a. Ad Caption
b. Ad Corporate
c. Ad Council
d. Ad Community
Where are the
Press Kits used as a promotional activity?
a. At a press conference
b. In bulletin boards
c. In radio announcements
d. In brochures
What
information does a strategic brief contain?
a. Current beliefs of the consumers about the
products
b. Information on the competitor and the
appropriate format
c. A hypothesis of the strategic actions to be
taken
d. All of the above
Copywriters are
people who read, write and create ______?
a. songs
b. dialogues
c. advertisements
d. All of the above
Which of the
following options refers to last minute advertising?
a. Remnant advertising
b. Covert advertising
c. Public service advertising
d. Surrogate advertising
Which of the
following is true about infomercials?
a. They help to create brand awareness only
b. They are targeted to trigger an impulse
purchase
c. They rely heavily on testimonials
d. They help to supplement sales of leading
brands
In the
terminology of advertising, ‘Standard Agency Protocol’ means:
a. How an agency likes to operate
b. How an agency likes to communicate
c. How an agency likes to be perceived
d. How an agency likes to make sales
In advertising
a short, introductory headline above the main headline but in smaller type is
called:
a. Leading title
b. Overline/Eyebrow
c. Pre-heading
d. Leading headline
The tag line of
Domino’s Pizza says, “You get fresh, hot pizza delivered to your door in 30
minutes or less — or it’s free.” This Tag line is conveying The _________ of
Domino’s Pizza.
a. Unique selling proposition
b. Unique perceived benefit
c. Point of difference
What does the
term ‘Buckslip’ in direct mail packages mean?
a. A slip of paper in credit card bills
b. The main copy in the ad
c. A copy that points short, concise sales points
d. None of the above
The higher the
__________of a brand, company, celebrity or television show, the more highly
regarded will be its appeal and familiarity.
a. P score
b. S score
c. Q score
d. M score
________is an
ad about an ad.
a. Pseudo advertising
b. Meta advertising
c. Self advertising
d. Recursive advertising
A copywriter
working for a single client is said to be part of a/an __________?
a. interactive agency
b. retail agency
c. in-house agency
d. general agency
What does Pro
Bono Work mean in advertising?
a. Providing services with minimal charges
b. Providing services with a high amount of
profit
c. Providing services with maximum charges
d. Providing services free of cost
A showcase of
the copywriter’s work or collection of sample advertisements is known as.
a. brochure
b. commercial
c. portfolio
d. write-up
Post a Comment