oDesk Elance SEO Test Answers
Set One
1. Some words, when followed by a colon,
have special meanings to yahoo. What is performed by the link:Operator?
Options:
a. it shows all the outbound links from the url
b. It shows how many pages of the site yahoo is pointing to
c It shows all the pages that point to that url
d. It show url’s with broken links
2. Which blackhat Seo techniques is
characterized by a method to deceive search engine, by detecting the search
engine bot and “feeding” it with a different HTML code than the HTML actually
served to users?
Options:
a. Coaling
b. Foisting
c. Slighting
d. Cloaking
3. Why is it bad idea from SEO perspective
to host free articles and write ups that are very common on the internet?
Options:
a. Because they will not lead to fresh traffic
b. Because you could be penalize by search engine for using duplicate
contents
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copyright infirigement
4. What will happen if you type the word
‘Certification-Networking’ in the google search box?
Options:
a. Google will find the web pages about “certification” and also containing the
word “networking”
b. Google will find ALL the web pages containing the word word “Certification”
and “Networking”
c. Google will find ALL the web pages in which the words “Certification” and
“Networking” appear together.
d. Google will find the web pages about Certification that do not contain the
word Networking
5. Which of the following factors does
google take into account while accessing whether or not a website is an
authority website?
Options:
a. The frequency with which the contents of the website is updated
b. the number of web pages containing relevant information on the main theme of
the website
c. The number of in-bound natural links related to the website’s theme (or
keywords)
d. None of the above
6. What is keyword density?
Options:
a. The number of times the keyword is used / (divided by) the total word count
on page – (minus) the total words in HTML on the page
b. The number of times the keyword is used x (multiply by) the total word count
on page.
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (divided by) the total word
count on the page.
7. Which of the following statement about
FFA pages are true?
Options:
a. They are greatly beneficial to SEO
b. They are also called Link Farms
c. They are Paid Listings
d. They contain numerous inbound links
8. What is the illegal act of copying of a
page by unauthorized parties in order to filter off traffic to another site
called?
Options:
a. Traffic jacking
b. Visitors Jacking
c. View Jacking
d. Page Jacking
9. What is the most likely time period
required for getting a google page ranking?
Options:
a. 1 week
b. 3 weeks
c. 1 month
d. More than 3 months
10. Which of the following can be termed
as a good keyword selection and placement strategies?
Options:
a. Targeting synonyms of the main keyword, A & D
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing 5 or more keywords per page (check)
11. Some words, when followed by a colon,
have special meanings to yahoo. What is perfermed by the link:Operator?
Options:
a. it shows all the outbound links from the url
b. It shows how many pages of the site yahoo is pointing to
c. It shows all the pages that point to that url
d. It show url’s with broken links
12. Which blackhat Seo techniques is
characterized by a method to decieve search engine, by detecting the search
engine bot and “feeding” it with a different HTML code than the HTML actually
served to users?
Options:
a. Coaling
b. Foisting
c. Slighting
d. Cloaking
13. Why is it bad idea from SEO
perspective to host free articles and write ups that are very common on the
internet?
Options:
a. Because they will not lead to fresh traffic
b. Because you could be penalize by search engine for using duplicate
contents
c. Because you will not get the benefits of proper keyword targeting
d. because people could turn up claiming copyright infringement
14. What will happen if you type the word
‘Certification-Networking’ in the google search box?
Options:
a. Google will find the web pages about “certification” and also containing the
word “networking”
b. Google will find ALL the web pages containing the word word “Certification”
and “Networking”
c. Google will find ALL the web pages in which the words “Certification” and
“Networking” appear together.
d. Google will find the web pages about Certification that do not contain the
word Networking
15. Which of the following factors does
google take into account while accessing whether or not a website is an
authority website?
Options:
a. The frequency with which the contents of the website is updated
b. the number of web pages containing relevant information on the main theme of
the website
c. The number of in-bound natural links related to the website’s theme (or
keywords)
d. None of the above
16. What is keyword density?
Options:
a. The number of times the keyword is used / (divided by) the total word count
on page – (minus) the total words in HTML on the page
b. The number of times the keyword is used x (multiply by) the total word count
on page.
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (divided by) the total word
count on the page.
17. What is the illegal act of copying of
a page by unauthorized parties in order to filter off traffic to another site
called?
Options:
a. Traffic jacking
b. Visitors Jacking
c. View Jacking
d. Page Jacking
18. Which of the following can be termed
as a good keyword selection and placement strategies?
Options:
a. Targeting synonyms of the main keyword (ans) A & D
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing 5 or more keywords per page (check)
19. Google displays up to ————————
characters of a web pages title tag.
Options:
a. 56
b. 60 * B & C
c. 66
d. 80
20. Which of the following fact about
Alexa are correct?
Options:
a. Alexa provides free data on relative website visitors traffic
b. Alexa and Quancast provide information on visitors household income
c. Alexa is baised towards US based traffic
d. Quantcast only track people who have installed the quant cast toolbar
21. What is the name of the search engine
technology due to which a query for the word “actor” will aslo show search
result for related word such as actress, acting or act?
Options:
a. Spreading
b. Dilating
c. RSD (real time synonyms detection)
d. Stemming
e. Branching
22.Do search engine such as google detect
unnatural linking patterns by checking the class C IP address of the page where
the link to the website originates
Options:
a. Yes
b. No
23. Which of the following conditions will
google treat favorably from the “Relevancy” perspective.
Options:
a. The website offering product and services to the visitors country
b. A website that provides Free content for related keywords
c. Hidden keywords on the homepage matching search term
d. Image alt tag on the homepage matching search term
24. Which of the following website design
guideline has been recommended by google?
Options:
a. Having a clear hierachy and text links
b. Every page should be reachable from atleast one static text link
c. If the sitemap is larger than 100 or so links, you should break the sitemap
into separate pages
d. Keep the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page
25. What is the main reason for the
effectiveness of Optimizing a web page towards a long tails keyword search?
Recheck
Options:
a. There are more long tail searches than shorter keyword queries
b. Search engine often pass on long tail searches to lesser or new website
c. Search engine do not pass on long tail search traffic to website that rank
high for shorter keyword searches (check)
d. There are fewer webvsite that have targeted such keyword’s
26 Which of the following statement is
correct with regard’s to the images within a web page?
Options:
a. Images can not be spidered by the search engine (check)
b. Important keywords related to the image should be plcaed in the ALT text
c. Images should always be kept close to the top of a web page
d. Image maps should be used while including the images
27. What does the 302 server Response Code
signify?
Options:
a. It signifies conflict, too many people wanting the same file at the same
time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process
28. State whether the following statement
is true or false. A sitemap provide a list of natural links to user accessible
pages on a website.
Options:
a. True
b. False
29. State whether true or false.
The Yahoo Directory listing is a free service for commercial site?
a. True
b. False
Set Two
Question 1: What will
the following robots.txt file do?
• User-agent: Googlebot
• Disallow:/*?
• User-agent: scooter
• Disallow:
a. It will allow Google to crawl any of the dynamically generated pages. It
will also allow the AltaVista scooter hot to access every page
Ans: b. It will disallow Google from crawling
any of the dynamically generated pages It will also disallow the AltaVista
scooter hot from accessing any page.
c. It will disallow Google from crawling any of the dynamically generated
pages. It will allow the AltaVista scooter bot to access every page
d. None of the above
Question 2: What does the 302 server response
code signify?
a.It signifies conflict, too many people wanted the same file at the same time
b.The page has been permanently removed
c.The method you are using to access the file is not allowed
d.The page has temporarily moved
e.What you requested is just too big to process
Question 3: Which of the following statements is
correct with regard to the description meta tag?
a. It should be about 50 characters in length
b. The description should not contain the keywords
c. If the meta description is not included, the
search engines will use the meta keywords for information
d. Google uses the meta description to generate
the search engine results pages
Question 4: State whether true or false.
The Yahoo Directory listing is a free service for commercial sites.
a. True
b. False
Question 5: Which of the following search
engines or directories provides the main search results for AOL?
c. Google
Question 6: Which of the following statements is
correct with regard to the images within a webpage?
a.Images cannot be spidered by the search engines
b.Important keywords related to the image should
be placed in the ALT text
c.Images should always be kept close to the top of a webpage
d.Image maps should be used while including the images
Question 7: Cloaking is a controversial SEO
technique. What does it involve?
a.Increasing the keyword density on the web pages
b. Offering a different set of web pages to the
search engines
c. Hiding the keywords within the webpage
d.Creating multiple pages and hiding them from the website visitors
Question 8: Which of the following facts about
Alexa are correct?
a. Alexa provides free data on relative website
visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
Question 9: Which of the following can be termed
as appropriate Keyword Density?
c. 3-4%
Question 10: Google looks down upon paid links
for enhancing page rank. If a website sells links, what action/s does Google
recommend to avoid being penalized?
a. The text of the paid links should state the words “paid text link” for
Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the
“rel=nofollow” attribute in the hyperlink
d. Paid links should be disclosed through the “index=nofollow” attribute
in the hyperlink
Question: 11 Which of the following actions
could get you banned by Google?
a. Hiding text on the webpage
b.Stuffing keywords on the webpage
c.Linking to sites banned by Google
d. None of the above
Question 12: Which of the following statements about
Google technical and quality guidelines is true.
Avoid using robot.txt to prevent crawling of
search results pages or other auto- generated pages, even if they don’t add
much value for users coming from the search engines.
Question 13: Which of the following statements
about Google’s technical and quality guidelines is true?
a. It is advantageous if your web server supports the If-Modified-Since HTTP
heade
Ans: b. If using dynamic pages, it helps to keep
the parameters short and the number of them few
c. Avoid using robots.txt to prevent crawling of search results pages or other
auto-generated pages, even if they don’t add much value for users coming from
search engines
Ans: d. Submitting new pages of your website at
http://www.google.com/addurl.html as soon as they are online, helps to speed up
indexing
Question 14: Which of the following are
examples of agents?
a. Internet Explorer
b. Search engine spiders
c. Opera
Question 15: Which of the following is an
ethical SEO Technique?
a.Creating a subdomain with the hottest keyword and creating duplicate copies
of existing pages on it
b. Filling your pages with keywords, whether
relevant to the page content or not
c. Creating a page which serves a different
content to the search engine bots and different to human users
d. None of the above
Question 16: All major search engines are case
sensitive.
a.True
b.False
Question 17: While optimizing your website it is
important to generate the right type of traffic, how does the Bounce Rate
information help in this regard?
a. By letting you know the percentage of users who entered the website and then
went on to visit additional pages
b. By letting you know the percentage of users
who entered the website and then left without viewing any other page
c. By letting you know the percentage of users who decided to go back to the
source from where they found your website
d. By letting you know the percentage of users
who left your website within 10 seconds of viewing the first page
Question 18: Implementing a 301 Permanent
Redirects on the old pages to redirect to the new pages is a good idea from the
SEO perspective.
a. True
b. False
Question 19: Which of the following factors
contribute towards link popularity of a website?
a.The number of websites that link to it
b.The number of pages of the website indexed by
Google
c.The number of pages in the website
d.The quality of websites that link to it
Question 20: Search engines do not index some
common words (such as “or”, “and”, “when”, and “in”) within the webpage. What
are these common words called?
a. Barrier words
b. Non-indexable words
c. Slow words
d. Stop words
Question 21: What does the 301 server response
code signify?
b. Moved Permanently
Question 22: Which of the following activities
could be looked down upon by Google as per their quality guidelines?
a. Using automated website submission software
b. Loading pages with irrelevant links
c. Intentionally adding keywords to the TITLE
tags and ALT attributes
d. Registering misspellings of well-known websites
Question 23: Which of the following statements
about RSS are correct?
a. It is a form of XML
b. tstands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a Microsoft technology
Question 24: _________ is usually the best web
page to get linked to while receiving a themed in-bound link from another
website.
a. The sitemap
b.The contact page
c.The home page
d. The page which you would like to improve in
the search engine rankings
Question 25: Which of the following can be
termed as good keyword selection and placement strategies?
a.Targeting synonyms of the main keyword
b.Targeting the highest searched keywords only
c.Copying competitor keywords
d. ofive or more keywords per page
Question 26: If your site is not appearing in
Google search results because of some unethical SEO practices in the recent
past, ____________.
a. abandon and close your website permanently.
b. modify the page contents, make them useful and relevant to the human users,
and request Google to reconsider your site.
c. start a PPC campaign to get your site included in the sponsored results.
d. it is better to discontinue the website and
shift your webpages to a fresh website with a new domain name.
Question 27: Which of the following
statements about search engine optimization techniques are correct:
a. Making a keyword bold does not influence the
way that the search engine looks at the keyword
b. Websites with deep linking are looked at
favorably by search engines
c. search engine robots follow the first link they find to any particular page
and they do not follow additional links to the same page
d. It is not a good idea to have the same anchor
text for all inbound links as it could look automated to the search engines
Question 28: A Hallway Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organize the Doorway Pages
c. Help people navigate to different Doorway Pages
d. Enable search engine bots to index the
Doorway Pages
Question 29: Which of the following free
tools/websites could help you identify which city in the world has the largest
search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker
Question 30: Which search engine technology
prevents a website from appearing in numerous top positions in the search
engine result pages
clustering
d. Combing
Question 31: How are site maps important for the
search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go through a
website, hence ensuring quicker placement
b. Ggives credit to the websites having site maps. The GoogleBot looks for the
keyword or title “Site Map” on the home page of a website.
c. Site maps help the search engine spider pick
up more pages from the website
d. None of the above
Question 32: State whether the following
statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a
website.
a. True
b. False
Question 33: What is the function of “indexer”
part of the Google search engine?
a. It helps to retrieve web pages from the World
Wide Web
b. It helps to gather information from other search engines
c. It helps to sort the documents that Google has retrieved
d. It helps to generate meaningful results based
upon the user’s search term
Question 34: Which of the following conditions
will Google treat favorably from the ‘Relevancy’ perspective?
a. The website offering products and services to the visitor’s country
b. A website that provides free content for the
related keywords
c. Hidden keywords on the home page matching the search term
d. Image Alt tags on the home page matching the
search term
Question: 35 State whether the following
statement is true or false. A sitemap provide a list of natural links to user
accessible pages on a website.
a. True
b. False
Question 36: Some words, when followed by a
colon, have special meanings to Yahoo. What is performed by the link: operator?
a. It shows all the outbound links from the URL
b. It shows how many pages of the site Yahoo is pointing to
c. It shows all the pages that point to that URL
d. It shows URLs with broken links
Question 37: Which of the following factors have
an impact on the Google PageRank?
a. The
total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web
site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a
page of a web site
Question: 38 What is the term for Optimization
strategies that are in an unknown area of reputability/validity?
a. Red hat techniques
b.Silver hat techniques
c. Grey hat techniques
d.Shady hat techniques
Question: 39 Why is it a bad idea from the seo
perspective to host free articles and write ups that are very common on the
internet.
a. Because they will not lead to fresh traffic
b. Because you could get penalized by search
engines for using duplicate content
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copy right infringement
Question: 40 The following robots meta tag
directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,
nofollow”>
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the
links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
Question: 41 Which of the following
statement is correct with regard’s to the images within a web page?
a.Images can not be spidered by the search engine (check)
b. Important keywords related to the image
should be plcaed in the ALT text
c. Images should always be kept close to the top of a web page
d. Image maps should be used while including the images
Question: 42 _______ use both crawlers and
directories to generate relevant results.
a. Crawler-based Search Engines
b. Human-Powered Directories
c. Hybrid Search Engines
d. Meta Search Engines
Question: 43 Which of the following
statements is correct with regard to natural links?
a.They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites
Question: 44 What will happen if you type
the words ‘Certification -Networking’ in the Google search box?
a.Google will find the web pages about Certification and also containing the
word “Networking”
b. Google will find all the web pages containing
the words “Certification” and “Networking”
c. Google will find all the web pages in which
the words “Certification” and “Networking” appear together
d. Google will find the web pages about
Certification that do not contain the word Networking
Question: 45 If you enter ‘Help
site:www.microsoft.com’ in the Google search box, what will Google search for?
a.It will open up the Google help pages applicable to www.expertrating.com
b. It will find pages about help within
www.expertrating.com
c. It will only find page titles about help within www.expertrating.com
d. It will direct you to the request page for
re-indexing of www.expertrating.com
Question: 46 Which of the following
statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links
Question: 47 What is the name of the
search engine technology due to which a query for the word ‘actor’ will also
show search results for related words such as actress, acting or act?
a.Spreading
b. Dilating
c. RSD (real time synonym detection)
d. Stemming
e. Branching
Question: 48 If a website’s search engine
saturation with respect to a particular search engine is 20%, what does it
mean?
a. 20% of the webpages of the website have been
indexed by the search engine
b. Only 20% of the pages of the website will be
indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search
engine for its most important search terms
Question: 49 What is the main reason for
the effectiveness of optimizing a webpage towards a long tail keyword search?
a. There are more long tail searches than
shorter keyword queries
b. Search engines often pass on long tail searches to lesser known and new
websites
c. Search engines do not pass on long tail search traffic to websites that rank
high for shorter keyword searches
d. There are fewer websites that have targeted such keywords
Question 50: people do a web search. In
response, they see links to a variety of web pages. Three of the 10 people
choose one particular link. That link then has a __________ click through rate.
b. 30 percent
c. more than 30%
d. disclosed through
the “rel=nofollow” attribute in the hyperlink
Set Three
Question: Which of the following
statements about RSS are correct?
a. It is a form of XML
b. Stands for Real-time streamlined syndication
c. It is a good way of displaying static information
d. It is a Microsoft technology
Question: _________ is usually the best web page to get linked to while
receiving a themed in-bound link from another website.
a. The sitemap
b. The contact page
c. The home page
d. The page which you would like to improve in the search engine rankings
Question: Which of the following search engines or directories provides the
directory search results for Yahoo?
a. Windows Live
b. Yahoo Directory
c. Google
d. Wikipedia
e. DMOZ
Question: Which of the following statements regarding website content are
correct?
a. If you have two versions of a document on your website, Google recommends
that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the
page/s. Examples of inconsistent linking could be
http://www.expertrating.com/page/ and http://www.expertrating.com/page and
http://www.expertrating.com/page/index.htm
c. Syndicating your content could lead to Google viewing the material as
duplicate
d. Placeholders for pages which do not have content are never viewed as
duplicate content by Google
Ana:c
Question: Are RSS/Atom feeds returned in Google's search results?
a.Yes
b. No
Question: What does the term Keyword Prominence refer to?
a. It refers to the fact that the importance of choosing high traffic keywords
leads to the best return on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a
webpage are given priority by the search engines
d. It refers to the fact that the keywords in bold font are given priority by
the search engines
Question: Which of the following factors does Google take into account while
assessing whether or not a website is an authority website?
a. The frequency with which the content of the website is updated
b. The number of web pages containing relevant information on the main theme
of the website
c. The number of in-bound natural links related to the website's theme (or
keywords)
d. None of the above
Question: What is Anchor Text?
a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to
assign a title to the page
Question: If you search for the term "iq test" in the Word Tracker
keyword suggestion tool, will it return the number of independent searches for
the term "iq"?
a.Yes
b.No
Question: What is the illegal act of copying of a page by unauthorized
parties in order to filter off traffic to another site called?
a. Trafficjacking
b. Visitorjacking
c. Viewjacking
d. Pagejacking
Question: Do search engines such as Google detect unnatural linking patterns
by checking the Class C IP address of the page where the link to the website
originates?
a. Yes
b. No
Question: What term is commonly used to describe the shuffling of positions
in search engine results in between major updates?
a. Waves
b. Flux
c. Shuffling
d. Swaying
Question: While grading your website, Google gives credit to outbound links
pointing to authority websites?
a.True
b. False
Question: Which of the following URLs can the Google search engine spider?
a. http://www.expertrating.com/exams/SEO.asp?examnum=243&examtype=244
b. http://www.expertrating.com/exams/SEO.asp?examnum=243
c. http://www.expertrating.com/exams/SEO.asp
d. http://www.expertrating.com/exams/SEO.html
e. All of the above
Question: Google displays up to _____ characters of a webpage's Title Tag.
a. 56
b. 60
c. 66
d. 80
Question: What is Keyword Density?
a. The number of times the keyword is used / (DIVIDED BY) the total word count on
page - (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word
count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (DIVIDED BY) the total word count
on the page
Question: Which of the following statements about the Google Sitemap are
correct:
a. Repeated submission of the Sitemap to Google could be penalized
b. It is possible to create and submit specialized Sitemap to Google
for Video and Mobile content
c. The Sitemap acceptable to Google follows an XML format
Question: What does the 302 server response code signify?
a. It signifies conflict, too many people wanted the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process
Question: Which of the following statements is correct with regard to the
description meta tag?
a. It should be about 50 characters in length
b. The description should not contain the keywords
c. If the meta description is not included, the search engines will use the
meta keywords for information
d. Google uses the meta description to generate the search engine results
pages.
Question: State whether true or false: The Yahoo Directory listing is a free
service for commercial sites.
a. True
b. False
Question: Which of the following statements is correct with regard to the
images within a webpage?
a. Images cannot be spidered by the search engines
b. Important keywords related to the image should be placed in the ALT text
c. Images should always be kept close to the top of a webpage
d. Image maps should be used while including the images
Question: Cloaking is a controversial SEO technique. What does it involve?
a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors
Question: Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
Question: Google looks down upon paid links for enhancing page rank. If a
website sells links, what action/s does Google recommend to avoid being
penalized?
a. The text of the paid links should state the words "paid text link"
for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the "rel=nofollow"
attribute in the hyperlink
d. Paid links should be disclosed through the "index=nofollow"
attribute in the hyperlink
Question: Which of the following actions could get you banned by Google?
a. Hiding text on the webpage
b. Stuffing keywords on the webpage
c. Linking to sites banned by Google
d. None of the above
Question: Which of the following statements about Google's technical and
quality guidelines is true?
a. It is advantageous if your web server supports the If-Modified-Since HTTP
heade
b. If using dynamic pages, it helps to keep the parameters short and the
number of them few
c. Avoid using robots.txt to prevent crawling of search results pages or other
auto-generated pages, even if they don't add much value for users coming from
search engines
d. Submitting new pages of your website at http://www.google.com/addurl.html as
soon as they are online, helps to speed up indexing
Question: Which of the following is an ethical SEO Technique?
a. Creating a subdomain with the hottest keyword and creating duplicate copies
of existing pages on it
b. Filling your pages with keywords, whether relevant to the page content or
not
c. Creating a page which serves a different content to the search engine bots
and different to human users
d. None of the above
Question: All major search engines are case sensitive.
a.True
b.False
Set Four
While optimizing your website it is important to generate the
right type of traffic, how does the Bounce Rate information help in this
regard?
a. By letting you know the percentage of users who entered the website and then
went on to visit additional pages
b. By letting you know the percentage of users who entered the website and
then left without viewing any other page
c. By letting you know the percentage of users who decided to go back to the
source from where they found your website
d. By letting you know the percentage of users who left your website within 10
seconds of viewing the first page
Which of the following factors contribute towards link popularity
of a website?
a. The number of websites that link to it
b. The number of pages of the website indexed by Google
c. The number of pages in the website
d. The quality of websites that link to it
Search engines do not index some common words (such as
"or", "and", "when", and "in") within
the webpage. What are these common words called?
a. Barrier words
b. Non-indexable words
c. Slow words
d. Stop words
Which of the following activities could be looked down upon by
Google as per their quality guidelines?
a. Using automated website submission software
b. Loading pages with irrelevant links
c. Intentionally adding keywords to the TITLE tags and ALT attributes
d. Registering misspellings of well-known websites
Which of the following can be termed as good keyword selection and
placement strategies?
a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. five or more keywords per page
If your site is not appearing in Google search results because of
some unethical SEO practices in the recent past, _________________.
a. Abandon and close your website permanently.
b. Modify the page contents, make them useful and relevant to the human users,
and request Google to reconsider your site.
c. Start a PPC campaign to get your site included in the sponsored results.
d. It is better to discontinue the website and shift your webpages to a
fresh website with a new domain name.
Which of the following statements about search engine optimization
techniques are correct:
a. Making a keyword bold does not influence the way that the search engine
looks at the keyword
b. Websites with deep linking are looked at favorably by search engines
c. Search engine robots follow the first link they find to any particular page
and they do not follow additional links to the same page
d. It is not a good idea to have the same anchor text for all inbound links
as it could look automated to the search engines
A Hallway Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organize the Doorway Pages
c. Help people navigate to different Doorway Pages
d. Enable search engine bots to index the Doorway Pages
Which of the following free tools/websites could help you identify
which city in the world has the largest search for the keyword - "six
sigma"?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker
How are site maps important for the search engine optimization
process?
a. Site maps help the search engine editorial staff to quickly go through a
website, hence ensuring quicker placement
b. Ggives credit to the websites having site maps. The GoogleBot looks for the
keyword or title "Site Map" on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the
website
d. None of the above
State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a
website.
a. True
b. False
What is the function of "indexer" part of the Google
search engine?
a. It helps to retrieve web pages from the world wide web
b. It helps to gather information from other search engines
c. It helps to sort the documents that Google has retrieved
d. It helps to generate meaningful results based upon the user's search term
Which of the following conditions will Google treat favorably from
the 'Relevancy' perspective?
a. The website offering products and services to the visitors country
b. A website that provides free content for the related keywords
c. Hidden keywords on the home page matching the search term
d. Image Alt tags on the home page matching the search term
Some words, when followed by a colon, have special meanings to
Yahoo. What is performed by the link: operator?
a. It shows all the outbound links from the URL
b. It shows how many pages of the site Yahoo is pointing to
c. It shows all the pages that point to that URL
d. It shows URLs with broken links
Which of the following factors have an impact on the Google
PageRank?
a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web
site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a
page of a web site
What is the term for Optimization strategies that are in an
unknown area of reputability/validity?
a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques
Why is it a bad idea from the SEO perspective to host free
articles and write ups that are very common on the internet.
a. Because they will not lead to fresh traffic
b. Because you could get penalized by search engines for using duplicate
content
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copy right infringement
The following robots meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow">
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
If a website's search engine saturation with respect to a
particular search engine is 20%, what does it mean?
a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search
engine for its most important search terms
What is the main reason for the effectiveness of optimizing a
webpage towards a long tail keyword search?
a. There are more long tail searches than shorter keyword queries
b. Search engines often pass on long tail searches to lesser known and new
websites
c. Search engines do not pass on long tail search traffic to websites that rank
high for shorter keyword searches
d. There are fewer websites that have targeted such keywords
_________________ use both crawlers and directories to generate
relevant results.
a. Crawler-based Search Engines
b. Human-Powered Directories
c. Hybrid Search Engines
d. Meta Search Engines
Which of the following statements is correct with regard to
natural links?
a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites
What will happen if you type the words 'Certification -Networking'
in the Google search box?
a. Google will find the web pages about Certification and also containing the
word "Networking"
b. Google will find all the web pages containing the words
"Certification" and "Networking"
c. Google will find all the web pages in which the words
"Certification" and "Networking" appear together
d. Google will find the web pages about Certification that do not contain
the word Networking
If you enter 'Help site:www.microsoft.com' in the Google search
box, what will Google search for?
a. It will open up the Google help pages applicable to www.expertrating.com
b. It will find pages about help within www.expertrating.com
c. It will only find page titles about help within www.expertrating.com
d. It will direct you to the request page for re-indexing of
www.expertrating.com
Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links
What is the name of the search engine technology due to which a
query for the word 'actor' will also show search results for related words such
as actress, acting or act?
a. Spreading
b. Dilating
c. RSD (real time synonym detection)
d. Stemming
e. Branching