oDesk Elance SEO Test Answers 2014

<div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> <a href="http://www.test-answer.blogspot.com/">oDesk Elance SEO Test Answers</a><br /> <div style="text-align: left;"> <span style="color: red;"><b><span style="font-size: 10.0pt;"><span style="font-size: large;"> </span></span></b></span></div> <div style="text-align: center;"> <span style="color: red;"><b><span style="font-size: 10.0pt;"><span style="font-size: large;"> Set One</span></span></b></span></div> <b><span style="font-size: 10.0pt;">1. Some words, when followed by a colon, have special meanings to yahoo. What is performed by the link:Operator?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. it shows all the outbound links from the url<br /> b. It shows how many pages of the site yahoo is pointing to<br /> <b>c It shows all the pages that point to that url</b><br /> d. It show url’s with broken links</span><br /> <b><span style="font-size: 10.0pt;">2. Which blackhat Seo techniques is characterized by a method to deceive search engine, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. Coaling<br /> b. Foisting<br /> c. Slighting<br /> <b>d. Cloaking </b></span><br /> <b><span style="font-size: 10.0pt;">3. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. Because they will not lead to fresh traffic<br /> <b>b. Because you could be penalize by search engine for using duplicate contents</b><br /> c. Because you will not get the benefits of proper keyword targeting<br /> d. Because people could turn up claiming copyright infirigement</span><br /> <b><span style="font-size: 10.0pt;">4. What will happen if you type the word ‘Certification-Networking’ in the google search box?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. Google will find the web pages about “certification” and also containing the word “networking”<br /> b. Google will find ALL the web pages containing the word word “Certification” and “Networking”<br /> <b>c. Google will find ALL the web pages in which the words “Certification” and “Networking” appear together.</b><br /> d. Google will find the web pages about Certification that do not contain the word Networking</span><br /> <b><span style="font-size: 10.0pt;">5. Which of the following factors does google take into account while accessing whether or not a website is an authority website?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. The frequency with which the contents of the website is updated<br /> b. the number of web pages containing relevant information on the main theme of the website<br /> <b>c. The number of in-bound natural links related to the website’s theme (or keywords)</b><br /> d. None of the above</span><br /> <b><span style="font-size: 10.0pt;">6. What is keyword density?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. The number of times the keyword is used / (divided by) the total word count on page – (minus) the total words in HTML on the page<br /> b. The number of times the keyword is used x (multiply by) the total word count on page.<br /> c. The number of times the keyword is used in the page description<br /> d. The number of times the keyword is used in the page title<br /> <b>e. The number of times the keyword is used / (divided by) the total word count on the page.</b></span><br /> <b><span style="font-size: 10.0pt;">7. Which of the following statement about FFA pages are true?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. They are greatly beneficial to SEO<br /> b. They are also called Link Farms<br /> c. They are Paid Listings<br /> <b>d. They contain numerous inbound links</b></span><br /> <b><span style="font-size: 10.0pt;">8. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. Traffic jacking<br /> b. Visitors Jacking<br /> c. View Jacking<br /> <b>d. Page Jacking</b></span><br /> <b><span style="font-size: 10.0pt;">9. What is the most likely time period required for getting a google page ranking?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. 1 week<br /> b. 3 weeks<br /> c. 1 month<br /> <b>d. More than 3 months</b></span><br /> <b><span style="font-size: 10.0pt;">10. Which of the following can be termed as a good keyword selection and placement strategies?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> <b>a. Targeting synonyms of the main keyword, A & D</b><br /> b. Targeting the highest searched keywords only<br /> c. Copying competitor keywords<br /> d. Optimizing 5 or more keywords per page (check) </span><br /> <b><span style="font-size: 10.0pt;">11. Some words, when followed by a colon, have special meanings to yahoo. What is perfermed by the link:Operator?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. it shows all the outbound links from the url<br /> b. It shows how many pages of the site yahoo is pointing to<br /> <b>c. It shows all the pages that point to that url</b><br /> d. It show url’s with broken links</span><br /> <b><span style="font-size: 10.0pt;">12. Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. Coaling<br /> b. Foisting<br /> c. Slighting<br /> <b>d. Cloaking</b></span><br /> <b><span style="font-size: 10.0pt;">13. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. Because they will not lead to fresh traffic<br /> <b>b. Because you could be penalize by search engine for using duplicate contents</b><br /> c. Because you will not get the benefits of proper keyword targeting<br /> d. because people could turn up claiming copyright infringement</span><br /> <b><span style="font-size: 10.0pt;">14. What will happen if you type the word ‘Certification-Networking’ in the google search box?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. Google will find the web pages about “certification” and also containing the word “networking”<br /> b. Google will find ALL the web pages containing the word word “Certification” and “Networking”<br /> <b>c. Google will find ALL the web pages in which the words “Certification” and “Networking” appear together.</b><br /> d. Google will find the web pages about Certification that do not contain the word Networking</span><br /> <b><span style="font-size: 10.0pt;">15. Which of the following factors does google take into account while accessing whether or not a website is an authority website?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. The frequency with which the contents of the website is updated<br /> b. the number of web pages containing relevant information on the main theme of the website<br /> <b>c. The number of in-bound natural links related to the website’s theme (or keywords)</b><br /> d. None of the above</span><br /> <b><span style="font-size: 10.0pt;">16. What is keyword density?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. The number of times the keyword is used / (divided by) the total word count on page – (minus) the total words in HTML on the page<br /> b. The number of times the keyword is used x (multiply by) the total word count on page.<br /> c. The number of times the keyword is used in the page description<br /> d. The number of times the keyword is used in the page title<br /> <b>e. The number of times the keyword is used / (divided by) the total word count on the page.</b></span><br /> <b><span style="font-size: 10.0pt;">17. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. Traffic jacking<br /> b. Visitors Jacking<br /> c. View Jacking<br /> <b>d. Page Jacking</b></span><br /> <b><span style="font-size: 10.0pt;">18. Which of the following can be termed as a good keyword selection and placement strategies?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. Targeting synonyms of the main keyword (ans) A & D<br /> b. Targeting the highest searched keywords only<br /> c. Copying competitor keywords<br /> <b>d. Optimizing 5 or more keywords per page (check)</b></span><br /> <b><span style="font-size: 10.0pt;">19. Google displays up to ———————— characters of a web pages title tag.</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. 56<br /> <b>b. 60 * B & C</b><br /> c. 66<br /> d. 80</span><br /> <b><span style="font-size: 10.0pt;">20. Which of the following fact about Alexa are correct?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> <b>a. Alexa provides free data on relative website visitors traffic</b><br /> b. Alexa and Quancast provide information on visitors household income<br /> c. Alexa is baised towards US based traffic<br /> d. Quantcast only track people who have installed the quant cast toolbar</span><br /> <b><span style="font-size: 10.0pt;">21. What is the name of the search engine technology due to which a query for the word “actor” will aslo show search result for related word such as actress, acting or act?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. Spreading<br /> b. Dilating<br /> c. RSD (real time synonyms detection)<br /> <b>d. Stemming</b><br /> e. Branching</span><br /> <b><span style="font-size: 10.0pt;">22.Do search engine such as google detect unnatural linking patterns by checking the class C IP address of the page where the link to the website originates</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> <b>a. Yes</b><br /> b. No</span><br /> <b><span style="font-size: 10.0pt;">23. Which of the following conditions will google treat favorably from the “Relevancy” perspective.</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. The website offering product and services to the visitors country<br /> <b>b. A website that provides Free content for related keywords</b><br /> c. Hidden keywords on the homepage matching search term<br /> d. Image alt tag on the homepage matching search term</span><br /> <b><span style="font-size: 10.0pt;">24. Which of the following website design guideline has been recommended by google?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> <b>a. Having a clear hierachy and text links</b><br /> b. Every page should be reachable from atleast one static text link<br /> c. If the sitemap is larger than 100 or so links, you should break the sitemap into separate pages<br /> d. Keep the links on a given page to a reasonable number (fewer than 100)<br /> e. Use less than 30 images or graphics per page</span><br /> <b><span style="font-size: 10.0pt;">25. What is the main reason for the effectiveness of Optimizing a web page towards a long tails keyword search? Recheck</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. There are more long tail searches than shorter keyword queries<br /> b. Search engine often pass on long tail searches to lesser or new website<br /> c. Search engine do not pass on long tail search traffic to website that rank high for shorter keyword searches (check)<br /> <b>d. There are fewer webvsite that have targeted such keyword’s</b></span><br /> <b><span style="font-size: 10.0pt;">26 Which of the following statement is correct with regard’s to the images within a web page?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. Images can not be spidered by the search engine (check)<br /> <b>b. Important keywords related to the image should be plcaed in the ALT text</b><br /> c. Images should always be kept close to the top of a web page<br /> d. Image maps should be used while including the images</span><br /> <b><span style="font-size: 10.0pt;">27. What does the 302 server Response Code signify?</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. It signifies conflict, too many people wanting the same file at the same time<br /> b. The page has been permanently removed<br /> c. The method you are using to access the file is not allowed<br /> <b>d. The page has temporarily moved</b><br /> e. What you requested is just too big to process</span><br /> <b><span style="font-size: 10.0pt;">28. State whether the following statement is true or false. A sitemap provide a list of natural links to user accessible pages on a website.</span></b><span style="font-size: 10.0pt;"><br /> Options:<br /> a. True<br /> <b>b. False</b></span><br /> <b><span style="font-size: 10.0pt;">29. State whether true or false.</span></b><span style="font-size: 10.0pt;"><br /> The Yahoo Directory listing is a free service for commercial site?</span><br /> <b><span style="font-size: 10.0pt;">a. True</span></b><span style="font-size: 10.0pt;"><br /> b. False</span><br /> <span style="font-size: 10.0pt;"> </span><b><span style="color: #073763; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"> </span></b><br /> <div style="text-align: center;"> <b><span style="color: #073763; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: red;"><span style="font-size: large;"> Set Two</span></span></span></b></div> <br /> <b><span style="color: #073763; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Question 1: What will the following robots.txt file do?</span></b><br /> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"> •    User-agent: Googlebot<br /> •    Disallow:/*?<br /> •    User-agent: scooter<br /> •    Disallow:<br /> a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the AltaVista scooter hot to access every page<br /> <b><span style="color: #cc0000;">Ans: b. It will disallow Google from crawling any of the dynamically generated pages It will also disallow the AltaVista scooter hot from accessing any page.</span></b><br /> c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page<br /> d. None of the above<br /> <br /> <b><span style="color: #073763;">Question 2: What does the 302 server response code signify?</span></b><br /> a.It signifies conflict, too many people wanted the same file at the same time<br /> b.The page has been permanently removed<br /> c.The method you are using to access the file is not allowed<br /> <b><span style="color: #cc0000;">d.The page has temporarily moved</span></b><br /> e.What you requested is just too big to process<br /> <br /> <b><span style="color: #073763;">Question 3: Which of the following statements is correct with regard to the description meta tag?</span></b><br /> a. It should be about 50 characters in length<br /> b. The description should not contain the keywords<br /> <b><span style="color: #cc0000;">c. If the meta description is not included, the search engines will use the meta keywords for information</span></b><br /> <b><span style="color: #cc0000;">d. Google uses the meta description to generate the search engine results pages</span></b><br /> <br /> <b><span style="color: #073763;">Question 4: State whether true or false.</span></b><br /> The Yahoo Directory listing is a free service for commercial sites.<br /> <b><span style="color: #cc0000;">a. True</span></b><br /> b. False<br /> <br /> <b><span style="color: #073763;">Question 5: Which of the following search engines or directories provides the main search results for AOL?</span></b><br /> <b><span style="color: #cc0000;">c. Google</span></b><br /> <br /> <b><span style="color: #073763;">Question 6: Which of the following statements is correct with regard to the images within a webpage?</span></b><br /> a.Images cannot be spidered by the search engines<br /> <b><span style="color: #cc0000;">b.Important keywords related to the image should be placed in the ALT text</span></b><br /> c.Images should always be kept close to the top of a webpage<br /> d.Image maps should be used while including the images<br /> <br /> <b><span style="color: #073763;">Question 7: Cloaking is a controversial SEO technique. What does it involve?</span></b><br /> a.Increasing the keyword density on the web pages<br /> <b><span style="color: #cc0000;">b. Offering a different set of web pages to the search engines</span></b><br /> <b><span style="color: #cc0000;">c. Hiding the keywords within the webpage</span></b><br /> d.Creating multiple pages and hiding them from the website visitors<br /> <br /> <b><span style="color: #073763;">Question 8: Which of the following facts about Alexa are correct?</span></b><br /> <b><span style="color: #cc0000;">a. Alexa provides free data on relative website visitor traffic</span></b><br /> b. Alexa and Quantcast provide information on visitor household incomes<br /> c. Alexa is biased towards US based traffic<br /> d. Quantcast only tracks people who have installed the Quantcast toolbar<br /> <br /> <b><span style="color: #073763;">Question 9: Which of the following can be termed as appropriate Keyword Density?</span></b><br /> <b><span style="color: #cc0000;">c. 3-4%</span></b><br /> <br /> <b><span style="color: #073763;">Question 10: Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?</span></b><br /> a. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link<br /> b. Only Paid text links to non profit websites should be accepted<br /> <b><span style="color: #cc0000;">c. Paid links should be disclosed through the “rel=nofollow” attribute  in the hyperlink</span></b><br /> d. Paid links should be disclosed through the “index=nofollow” attribute  in the hyperlink<br /> <br /> <b><span style="color: #073763;">Question: 11 Which of the following actions could get you banned by Google?</span></b><br /> <b><span style="color: #cc0000;">a. Hiding text on the webpage</span></b><br /> b.Stuffing keywords on the webpage<br /> c.Linking to sites banned by Google<br /> <b><span style="color: #cc0000;">d. None of the above</span></b><br /> <br /> <b><span style="color: #073763;">Question 12: Which of the following statements about Google technical and quality guidelines is  true.</span></b><br /> <b><span style="color: #cc0000;">Avoid using robot.txt to prevent crawling of search results pages or other auto- generated pages, even if they don’t add much value for users coming from the search  engines.</span></b><br /> <br /> <b><span style="color: #073763;">Question 13: Which of the following statements about Google’s technical and quality guidelines is true?</span></b><br /> a. It is advantageous if your web server supports the If-Modified-Since HTTP heade<br /> <b><span style="color: #cc0000;">Ans: b. If using dynamic pages, it helps to keep the parameters short and the number of them few</span></b><br /> c. Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines<br /> <b><span style="color: #cc0000;">Ans: d. Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing</span></b><br /> <b><span style="color: #008040;"><br /> </span><span style="color: #073763;">Question 14: Which of the following are examples of agents?</span></b><br /> a. Internet Explorer<br /> <b><span style="color: #cc0000;">b. Search engine spiders</span></b><br /> c. Opera<br /> <br /> <b><span style="color: #073763;">Question 15: Which of the following is an ethical SEO Technique?</span></b><br /> a.Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it<br /> <b><span style="color: #cc0000;">b. Filling your pages with keywords, whether relevant to the page content or not</span></b><br /> <b><span style="color: #cc0000;">c. Creating a page which serves a different content to the search engine bots and different to human users</span></b><br /> <b><span style="color: #cc0000;">d. None of the above</span></b><br /> <br /> <b><span style="color: #073763;">Question 16: All major search engines are case sensitive.</span></b><br /> a.True<br /> <b><span style="color: #cc0000;">b.False</span></b><br /> <br /> <b><span style="color: #073763;">Question 17: While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?</span></b><br /> a. By letting you know the percentage of users who entered the website and then went on to visit additional pages<br /> <b><span style="color: #cc0000;">b. By letting you know the percentage of users who entered the website and then left without viewing any other page</span></b><br /> c. By letting you know the percentage of users who decided to go back to the source from where they found your website<br /> <b><span style="color: #cc0000;">d. By letting you know the percentage of users who left your website within 10 seconds of viewing the first page</span></b><br /> <b><span style="color: #008040;"><br /> </span><span style="color: #073763;">Question 18: Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.</span></b><br /> <b><span style="color: #cc0000;">a. True</span></b><br /> b. False<br /> <br /> <b><span style="color: #073763;">Question 19: Which of the following factors contribute towards link popularity of a website?</span></b><br /> <b><span style="color: #cc0000;">a.The number of websites that link to it</span></b><br /> <b><span style="color: #cc0000;">b.The number of pages of the website indexed by Google</span></b><br /> <b><span style="color: #cc0000;">c.The number of pages in the website</span></b><br /> <b><span style="color: #cc0000;">d.The quality of websites that link to it</span></b><br /> <br /> <b><span style="color: #073763;">Question 20: Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?</span></b><br /> a. Barrier words<br /> b. Non-indexable words<br /> c. Slow words<br /> <b><span style="color: #cc0000;">d. Stop words</span></b><br /> <br /> <b><span style="color: #073763;">Question 21: What does the 301 server response code signify?</span></b><br /> <b><span style="color: #cc0000;">b. Moved Permanently</span></b><br /> <br /> <b><span style="color: #073763;">Question 22: Which of the following activities could be looked down upon by Google as per their quality guidelines?</span></b><br /> a. Using automated website submission software<br /> <b><span style="color: #cc0000;">b. Loading pages with irrelevant links</span></b><br /> <b><span style="color: #cc0000;">c. Intentionally adding keywords to the TITLE tags and ALT attributes</span></b><br /> d. Registering misspellings of well-known websites<br /> <br /> <b><span style="color: #073763;">Question 23: Which of the following statements about RSS are correct?</span></b><br /> <b><span style="color: #cc0000;">a. It is a form of XML</span></b><br /> b. tstands for Realtime streamlined syndication<br /> c. It is a good way of displaying static information<br /> d. It is a Microsoft technology<br /> <br /> <b><span style="color: #073763;">Question 24: _________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.</span></b><br /> a. The sitemap<br /> b.The contact page<br /> c.The home page<br /> <b><span style="color: #cc0000;">d. The page which you would like to improve in the search engine rankings</span></b><br /> <br /> <b><span style="color: #073763;">Question 25: Which of the following can be termed as good keyword selection and placement strategies?</span></b><br /> a.Targeting synonyms of the main keyword<br /> b.Targeting the highest searched keywords only<br /> c.Copying competitor keywords<br /> <b><span style="color: #cc0000;">d. ofive or more keywords per page</span></b><br /> <br /> <b><span style="color: #073763;">Question 26: If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, ____________.</span></b> <br /> a. abandon and close your website permanently. <br /> b. modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site. <br /> c. start a PPC campaign to get your site included in the sponsored results. <br /> <b><span style="color: #cc0000;">d. it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.</span></b> <br /> <b><span style="color: #008040;"><br /> </span><span style="color: #073763;">Question 27: Which of the following statements about search engine optimization techniques are correct:</span></b> <br /> <b><span style="color: #cc0000;">a. Making a keyword bold does not influence the way that the search engine looks at the keyword</span></b><span style="color: #cc0000;"> </span><br /> <b><span style="color: #cc0000;">b. Websites with deep linking are looked at favorably by search engines</span></b> <br /> c. search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page <br /> <b><span style="color: #cc0000;">d. It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines</span></b> <br />   <br /> <b><span style="color: #073763;">Question 28: A Hallway Page is used to:</span></b> <br /> a. Attract visitors from the search engines straight onto the Hallway Page <br /> b. Organize the Doorway Pages <br /> c. Help people navigate to different Doorway Pages <br /> <b><span style="color: #cc0000;">d. Enable search engine bots to index the Doorway Pages</span></b> <br />   <br /> <b><span style="color: #073763;">Question 29: Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?</span></b> <br /> a. Yahoo Search Term Suggestion Tool <br /> b. Alexa <br /> <b><span style="color: #cc0000;">c. Google Traffic Estimator</span></b><span style="color: #cc0000;"> </span><br /> <b><span style="color: #cc0000;">d. Google Trends</span></b> <br /> e. WordTracker <br /> <br /> <b><span style="color: #073763;">Question 30: Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages</span></b> <br /> <b><span style="color: #cc0000;">clustering</span></b><span style="color: #cc0000;"> </span><br /> <b><span style="color: #cc0000;">d. Combing</span></b> <br />   <br /> <b><span style="color: #073763;">Question 31: How are site maps important for the search engine optimization process?</span></b> <br /> a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement <br /> b. Ggives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website. <br /> <b><span style="color: #cc0000;">c. Site maps help the search engine spider pick up more pages from the website</span></b> <br /> d. None of the above <br />   <br /> <b><span style="color: #073763;">Question 32: State whether the following statement is true or false.</span></b> <br /> A Sitemap provides a list of internal links to user accessible pages on a website. <br /> <b><span style="color: #008040;">a. True</span></b> <br /> b. False <br />   <br /> <b><span style="color: #073763;">Question 33: What is the function of “indexer” part of the Google search engine?</span></b> <br /> <b><span style="color: #cc0000;">a. It helps to retrieve web pages from the World Wide Web</span></b> <br /> b. It helps to gather information from other search engines <br /> c. It helps to sort the documents that Google has retrieved <br /> <b><span style="color: #cc0000;">d. It helps to generate meaningful results based upon the user’s search term</span></b> <br />   <br /> <b><span style="color: #073763;">Question 34: Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?</span></b> <br /> a. The website offering products and services to the visitor’s country <br /> <b><span style="color: #cc0000;">b. A website that provides free content for the related keywords</span></b> <br /> c. Hidden keywords on the home page matching the search term <br /> <b><span style="color: #cc0000;">d. Image Alt tags on the home page matching the search term</span></b> <br />   <br /> <b><span style="color: #073763;">Question: 35 State whether the following statement is true or false. A sitemap provide a list of natural links to user accessible pages on a website.</span></b><br /> a. True <br /> <b><span style="color: #cc0000;">b. False</span></b> <br />   <br /> <b><span style="color: #073763;">Question 36: Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?</span></b> <br /> a. It shows all the outbound links from the URL <br /> b. It shows how many pages of the site Yahoo is pointing to <br /> <b><span style="color: #cc0000;">c. It shows all the pages that point to that URL</span></b> <br /> d. It shows URLs with broken links <br />   <br /> <b><span style="color: #073763;">Question 37: Which of the following factors have an impact on the Google PageRank?</span></b> <br /> <b><span style="color: #cc0000;">a.</span></b><span style="color: #cc0000;"> <b>The total number of inbound links to a page of a web site</b></span> <br /> b. The subject matter of the site providing the inbound link to a page of a web site <br /> c. The text used to describe the inbound link to a page of a web site <br /> d. The number of outbound links on the page that contains the inbound link to a page of a web site <br /> <br /> <b><span style="color: #073763;">Question: 38 What is the term for Optimization strategies that are in an unknown area of reputability/validity?</span></b> <br /> <b><span style="color: #cc0000;">a. Red hat techniques</span></b> <br /> b.Silver hat techniques <br /> <b><span style="color: #cc0000;">c. Grey hat techniques</span></b> <br /> d.Shady hat techniques <br />   <br /> <b><span style="color: #073763;">Question: 39 Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet. </span></b><br /> a. Because they will not lead to fresh traffic <br /> <b><span style="color: #cc0000;">b. Because you could get penalized by search engines for using duplicate content </span></b><br /> c. Because you will not get the benefits of proper keyword targeting <br /> d. Because people could turn up claiming copy right infringement <br /> <br /> <b><span style="color: #073763;">Question: 40  The following robots meta tag directs the search engine bots:</span></b><span style="color: #073763;"> </span><br /> <b><span style="color: #073763;"><META NAME=”robots” CONTENT=”noindex, nofollow”> </span></b><br /> a. Not to index the homepage and not to follow the links in the page <br /> <b><span style="color: #cc0000;">b. Not to index the page and not to follow the links in the page</span></b> <br /> c. To index the page and not to follow the links in the page <br /> d. Not to index the page but to follow the links in the page <br /> <br /> <b><span style="color: #073763;">Question: 41  Which of the following statement is correct with regard’s to the images within a web page? </span></b><br /> a.Images can not be spidered by the search engine (check) <br /> <b><span style="color: #cc0000;">b. Important keywords related to the image should be plcaed in the ALT text </span></b><br /> c. Images should always be kept close to the top of a web page <br /> d. Image maps should be used while including the images <br /> <br /> <b><span style="color: #073763;">Question: 42 _______ use both crawlers and directories to generate relevant results. </span></b><br /> a. Crawler-based Search Engines <br /> b. Human-Powered Directories <br /> c. Hybrid Search Engines <br /> <b><span style="color: #cc0000;">d. Meta Search Engines </span></b><br /> <b><span style="color: #008040;"><br /> </span><span style="color: #073763;">Question: 43  Which of the following statements is correct with regard to natural links? </span></b><br /> a.They are two way links (reciprocal links) <br /> b. They are from authority websites <br /> <b><span style="color: #cc0000;">c. They are voluntary in nature </span></b><br /> d. They are from .edu or .gov extension websites <br /> <br /> <b><span style="color: #073763;">Question: 44  What will happen if you type the words ‘Certification -Networking’ in the Google search box? </span></b><br /> a.Google will find the web pages about Certification and also containing the word “Networking” <br /> <b><span style="color: #cc0000;">b. Google will find all the web pages containing the words “Certification” and “Networking” </span></b><br /> <b><span style="color: #cc0000;">c. Google will find all the web pages in which the words “Certification” and “Networking” appear together </span></b><br /> <b><span style="color: #cc0000;">d. Google will find the web pages about Certification that do not contain the word Networking</span> </b><br /> <b><span style="color: #008040;"><br /> </span><span style="color: #073763;">Question: 45  If you enter ‘Help site:www.microsoft.com’ in the Google search box, what will Google search for? </span></b><br /> a.It will open up the Google help pages applicable to www.expertrating.com <br /> <b><span style="color: #cc0000;">b. It will find pages about help within www.expertrating.com </span></b><br /> c. It will only find page titles about help within www.expertrating.com <br /> <b><span style="color: #cc0000;">d. It will direct you to the request page for re-indexing of www.expertrating.com </span></b><br /> <b><span style="color: #008040;"><br /> </span><span style="color: #073763;">Question: 46  Which of the following statements about FFA pages are true? </span></b><br /> a. They are greatly beneficial to SEO <br /> <b><span style="color: #cc0000;">b. They are also called link farms </span></b><br /> c. They are paid listings <br /> d. They contain numerous inbound links <br /> <br /> <b><span style="color: #073763;">Question: 47  What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act? </span></b><br /> a.Spreading <br /> b. Dilating <br /> <b><span style="color: #cc0000;">c. RSD (real time synonym detection) </span></b><br /> <b><span style="color: #cc0000;">d. Stemming</span> </b><br /> e. Branching <br /> <br /> <b><span style="color: #073763;">Question: 48  If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean? </span></b><br /> <b><span style="color: #cc0000;">a. 20% of the webpages of the website have been indexed by the search engine </span></b><br /> <b><span style="color: #cc0000;">b. Only 20% of the pages of the website will be indexed by the search engine</span> </b><br /> c. 20% of the websites pages will never be indexed <br /> d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms <br /> <br /> <b><span style="color: #073763;">Question: 49  What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search? </span></b><br /> <b><span style="color: #cc0000;">a. There are more long tail searches than shorter keyword queries </span></b><br /> b. Search engines often pass on long tail searches to lesser known and new websites <br /> c. Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches <br /> d. There are fewer websites that have targeted such keywords <br /> <br /> <b><span style="color: #073763;">Question 50:  people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate. </span></b><br /> <b><span style="color: #cc0000;">b. 30 percent </span></b><br /> <b><span style="color: #cc0000;">c. more than 30% </span></b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <b><span style="color: #cc0000; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">d. disclosed through the “rel=nofollow” attribute  in the hyperlink</span></b></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <br /></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: center;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: red;"><b><span style="font-size: large;">Set Three </span></b></span></span></div> <br /> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <br /></div> <br /> <br /> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Question: Which of the following statements about RSS are correct?</span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /> <b>a. It is a form of XML</b><br /> b. Stands for Real-time streamlined syndication<br /> c. It is a good way of displaying static information<br /> d. It is a Microsoft technology<br /> <b>Question: _________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.</b><br /> a. The sitemap<br /> b. The contact page<br /> c. The home page<br /> <b>d. The page which you would like to improve in the search engine rankings</b><br /> <b>Question: Which of the following search engines or directories provides the directory search results for Yahoo?</b><br /> a. Windows Live<br /> <b>b. Yahoo Directory</b><br /> c. Google<br /> d. Wikipedia<br /> e. DMOZ<br /> <b>Question: Which of the following statements regarding website content are correct?</b><br /> a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version<br /> b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.expertrating.com/page/ and http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm<br /> <b>c. Syndicating your content could lead to Google viewing the material as duplicate</b><br /> d. Placeholders for pages which do not have content are never viewed as duplicate content by Google<br /> Ana:c<br /> <b>Question: Are RSS/Atom feeds returned in Google's search results?</b><br /> a.Yes<br /> <b>b. No</b><br /> <b>Question: What does the term Keyword Prominence refer to?</b><br /> a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment<br /> b. It refers to the importance attached to getting the right keyword density<br /> <b>c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines</b><br /> d. It refers to the fact that the keywords in bold font are given priority by the search engines<br /> <b>Question: Which of the following factors does Google take into account while assessing whether or not a website is an authority website?</b><br /> <b>a. The frequency with which the content of the website is updated</b><br /> <b>b. The number of web pages containing relevant information on the main theme of the website</b><br /> <b>c. The number of in-bound natural links related to the website's theme (or keywords)</b><br /> d. None of the above<br /> <b>Question: What is Anchor Text?</b><br /> a. It is the main body of text on a particular web page<br /> b. It is the text within the left or top panel of a web page<br /> <b>c. It is the visible text that is hyper linked to another page</b><br /> d. It is the most prominent text on the page that the search engines use to assign a title to the page<br /> <b>Question: If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?</b><br /> a.Yes<br /> <b>b.No</b><br /> <b>Question: What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?</b><br /> a. Trafficjacking<br /> b. Visitorjacking<br /> c. Viewjacking<br /> <b>d. Pagejacking</b><br /> <b>Question: Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?</b><br /> <b>a. Yes</b><br /> b. No<br /> <b>Question: What term is commonly used to describe the shuffling of positions in search engine results in between major updates?</b><br /> a. Waves<br /> <b>b. Flux</b><br /> c. Shuffling<br /> d. Swaying<br /> <b>Question: While grading your website, Google gives credit to outbound links pointing to authority websites?</b><br /> a.True<br /> <b>b. False</b><br /> <b>Question: Which of the following URLs can the Google search engine spider?</b><br /> a. http://www.expertrating.com/exams/SEO.asp?examnum=243&examtype=244<br /> b. http://www.expertrating.com/exams/SEO.asp?examnum=243<br /> c. http://www.expertrating.com/exams/SEO.asp<br /> d. http://www.expertrating.com/exams/SEO.html<br /> <b>e. All of the above</b><br /> <b>Question: Google displays up to _____ characters of a webpage's Title Tag.</b><br /> a. 56<br /> <b>b. 60</b><br /> c. 66<br /> d. 80<br /> <b>Question: What is Keyword Density?</b><br /> a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS)the total words in HTML on the page<br /> b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page<br /> c. The number of times the keyword is used in the page description<br /> <b>d. The number of times the keyword is used in the page title</b><br /> e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page<br /> <b>Question: Which of the following statements about the Google Sitemap are correct:</b><br /> <b>a. Repeated submission of the Sitemap to Google could be penalized</b><br /> b. It is possible to create and submit specialized Sitemap to Google for Video and Mobile content<br /> c. The Sitemap acceptable to Google follows an XML format<br /> <b>Question: What does the 302 server response code signify?</b><br /> a. It signifies conflict, too many people wanted the same file at the same time<br /> b. The page has been permanently removed<br /> c. The method you are using to access the file is not allowed<br /> <b>d. The page has temporarily moved</b><br /> e. What you requested is just too big to process<br /> <b>Question: Which of the following statements is correct with regard to the description meta tag?</b><br /> a. It should be about 50 characters in length<br /> b. The description should not contain the keywords<br /> c. If the meta description is not included, the search engines will use the meta keywords for information<br /> <b>d. Google uses the meta description to generate the search engine results pages.</b><br /> <b>Question: State whether true or false: The Yahoo Directory listing is a free service for commercial sites.</b><br /> <b>a. True</b><br /> b. False<br /> <b>Question: Which of the following statements is correct with regard to the images within a webpage?</b><br /> a. Images cannot be spidered by the search engines<br /> <b>b. Important keywords related to the image should be placed in the ALT text</b><br /> c. Images should always be kept close to the top of a webpage<br /> d. Image maps should be used while including the images<br /> <b>Question: Cloaking is a controversial SEO technique. What does it involve?</b><br /> a. Increasing the keyword density on the web pages<br /> <b>b. Offering a different set of web pages to the search engines</b><br /> c. Hiding the keywords within the webpage<br /> d. Creating multiple pages and hiding them from the website visitors<br /> <b>Question: Which of the following facts about Alexa are correct?</b><br /> <b>a. Alexa provides free data on relative website visitor traffic</b><br /> b. Alexa and Quantcast provide information on visitor household incomes<br /> c. Alexa is biased towards US based traffic<br /> d. Quantcast only tracks people who have installed the Quantcast toolbar<br /> <b>Question: Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?</b><br /> a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid link<br /> b. Only Paid text links to non profit websites should be accepted<br /> <b>c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink</b><br /> d. Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink<br /> <b>Question: Which of the following actions could get you banned by Google?</b><br /> <b>a. Hiding text on the webpage</b><br /> b. Stuffing keywords on the webpage<br /> c. Linking to sites banned by Google<br /> d. None of the above<br /> <b>Question: Which of the following statements about Google's technical and quality guidelines is true?</b><br /> a. It is advantageous if your web server supports the If-Modified-Since HTTP heade<br /> <b>b. If using dynamic pages, it helps to keep the parameters short and the number of them few</b><br /> c. Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don't add much value for users coming from search engines<br /> d. Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing<br /> <b>Question: Which of the following is an ethical SEO Technique?</b><br /> a. Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it<br /> b. Filling your pages with keywords, whether relevant to the page content or not<br /> c. Creating a page which serves a different content to the search engine bots and different to human users<br /> <b>d. None of the above</b><br /> <b>Question: All major search engines are case sensitive.</b><br /> a.True<br /> <b>b.False</b><br /> <b> </b></span></div> <br /> <div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: center;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b><span style="font-size: large;"><span style="color: red;">Set Four </span></span></b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <br /></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?</b><br /> a. By letting you know the percentage of users who entered the website and then went on to visit additional pages <br /> <span style="color: blue;"><b>b. By letting you know the percentage of users who entered the website and then left without viewing any other page</b></span><br /> c. By letting you know the percentage of users who decided to go back to the source from where they found your website<br /> d. By letting you know the percentage of users who left your website within 10 seconds of viewing the first page<br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Which of the following factors contribute towards link popularity of a website?</b><br /> <span style="color: blue;"><b>a. The number of websites that link to it</b><br /> <b>b. The number of pages of the website indexed by Google</b><br /> <b>c. The number of pages in the website</b><br /> <b>d. The quality of websites that link to it</b></span><br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Search engines do not index some common words (such as "or", "and", "when", and "in") within the webpage. What are these common words called?</b><br /> a. Barrier words<br /> b. Non-indexable words<br /> c. Slow words<br /> <span style="color: blue;"><b>d. Stop words</b></span><br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Which of the following activities could be looked down upon by Google as per their quality guidelines?</b><br /> a. Using automated website submission software<br /> <span style="color: blue;"><b>b. Loading pages with irrelevant links</b><br /> <b>c. Intentionally adding keywords to the TITLE tags and ALT attributes</b></span><br /> d. Registering misspellings of well-known websites<br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Which of the following can be termed as good keyword selection and placement strategies?</b><br /> <b>a. Targeting synonyms of the main keyword</b><br /> b. Targeting the highest searched keywords only<br /> c. Copying competitor keywords<br /> <span style="color: blue;"><b>d. five or more keywords per page</b></span><br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.</b><br /> a. Abandon and close your website permanently.<br /> b. Modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.<br /> c. Start a PPC campaign to get your site included in the sponsored results.<br /> <span style="color: blue;"><b>d. It is better to discontinue the website and shift your webpages to a fresh website with a new domain name.</b></span><br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Which of the following statements about search engine optimization techniques are correct:</b><br /> <b>a. Making a keyword bold does not influence the way that the search engine looks at the keyword</b><br /> <b>b. Websites with deep linking are looked at favorably by search engines</b><br /> c. Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page<br /> <span style="color: blue;"><b>d. It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines</b></span><br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>A Hallway Page is used to:</b><br /> a. Attract visitors from the search engines straight onto the Hallway Page<br /> b. Organize the Doorway Pages<br /> c. Help people navigate to different Doorway Pages<br /> <span style="color: blue;"><b>d. Enable search engine bots to index the Doorway Pages</b></span><br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword - "six sigma"?</b><br /> a. Yahoo Search Term Suggestion Tool<br /> b. Alexa<br /> c. Google Traffic Estimator<br /> <span style="color: blue;"><b>d. Google Trends</b></span><br /> e. WordTracker<br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>How are site maps important for the search engine optimization process?</b><br /> a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement<br /> b. Ggives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website.<br /> <span style="color: blue;"><b>c. Site maps help the search engine spider pick up more pages from the website</b></span><br /> d. None of the above<br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>State whether the following statement is true or false.</b><br /> A Sitemap provides a list of internal links to user accessible pages on a website.<br /> <span style="color: blue;"><b>a. True</b></span><br /> b. False<br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>What is the function of "indexer" part of the Google search engine?</b><br /> a. It helps to retrieve web pages from the world wide web<br /> b. It helps to gather information from other search engines<br /> c. It helps to sort the documents that Google has retrieved<br /> <span style="color: blue;"><b>d. It helps to generate meaningful results based upon the user's search term</b></span><br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Which of the following conditions will Google treat favorably from the 'Relevancy' perspective?</b><br /> a. The website offering products and services to the visitors country<br /> b. A website that provides free content for the related keywords<br /> c. Hidden keywords on the home page matching the search term<br /> <span style="color: blue;"><b>d. Image Alt tags on the home page matching the search term</b></span><br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?</b><br /> a. It shows all the outbound links from the URL<br /> b. It shows how many pages of the site Yahoo is pointing to<br /> <span style="color: blue;"><b>c. It shows all the pages that point to that URL</b></span><br /> d. It shows URLs with broken links<br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Which of the following factors have an impact on the Google PageRank?</b><br /> <span style="color: blue;"><b>a. The total number of inbound links to a page of a web site</b></span><br /> b. The subject matter of the site providing the inbound link to a page of a web site<br /> c. The text used to describe the inbound link to a page of a web site<br /> d. The number of outbound links on the page that contains the inbound link to a page of a web site<br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>What is the term for Optimization strategies that are in an unknown area of reputability/validity?</b><br /> a. Red hat techniques<br /> b. Silver hat techniques<br /> <span style="color: blue;"><b>c. Grey hat techniques</b></span><br /> d. Shady hat techniques<br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Why is it a bad idea from the SEO perspective to host free articles and write ups that are very common on the internet.</b><br /> a. Because they will not lead to fresh traffic<br /> <span style="color: blue;"><b>b. Because you could get penalized by search engines for using duplicate content</b></span><br /> c. Because you will not get the benefits of proper keyword targeting<br /> d. Because people could turn up claiming copy right infringement<br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>The following robots meta tag directs the search engine bots:</b><br /> <b><META NAME="robots" CONTENT="noindex,nofollow"></b><br /> a. Not to index the homepage and not to follow the links in the page<br /> <span style="color: blue;"><b>b. Not to index the page and not to follow the links in the page</b></span><br /> c. To index the page and not to follow the links in the page<br /> d. Not to index the page but to follow the links in the page<br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?</b><br /> <span style="color: blue;"><b>a. 20% of the webpages of the website have been indexed by the search engine</b></span><br /> b. Only 20% of the pages of the website will be indexed by the search engine<br /> c. 20% of the websites pages will never be indexed<br /> d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms<br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?</b><br /> <span style="color: blue;"><b>a. There are more long tail searches than shorter keyword queries</b></span><br /> b. Search engines often pass on long tail searches to lesser known and new websites<br /> c. Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches<br /> d. There are fewer websites that have targeted such keywords<br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>_________________ use both crawlers and directories to generate relevant results.</b><br /> a. Crawler-based Search Engines<br /> b. Human-Powered Directories<br /> c. Hybrid Search Engines<br /> <span style="color: blue;"><b>d. Meta Search Engines</b></span></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b> </b><br /> <b>Which of the following statements is correct with regard to natural links?</b><br /> a. They are two way links (reciprocal links)<br /> b. They are from authority websites<br /> <span style="color: blue;"><b>c. They are voluntary in nature</b></span><br /> d. They are from .edu or .gov extension websites<br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>What will happen if you type the words 'Certification -Networking' in the Google search box?</b><br /> a. Google will find the web pages about Certification and also containing the word "Networking"<br /> b. Google will find all the web pages containing the words "Certification" and "Networking"<br /> c. Google will find all the web pages in which the words "Certification" and "Networking" appear together<br /> <span style="color: blue;"><b>d. Google will find the web pages about Certification that do not contain the word Networking</b></span><br /> <b> </b></span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>If you enter 'Help site:www.microsoft.com' in the Google search box, what will Google search for?</b><br /> a. It will open up the Google help pages applicable to www.expertrating.com<br /> <span style="color: blue;"><b>b. It will find pages about help within www.expertrating.com</b></span><br /> c. It will only find page titles about help within www.expertrating.com<br /> d. It will direct you to the request page for re-indexing of www.expertrating.com</span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /> <b>Which of the following statements about FFA pages are true?</b><br /> a. They are greatly beneficial to SEO<br /> <span style="color: blue;"><b>b. They are also called link farms</b></span><br /> c. They are paid listings<br /> d. They contain numerous inbound links</span></div> <div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"> <span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /> <b>What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?</b><br /> a. Spreading<br /> b. Dilating<br /> c. RSD (real time synonym detection)<br /> <span style="background-color: blue;"><b><span style="background-color: white;"><span style="color: blue;">d. Stemming</span></span></b></span><br />e. Branching </span></div> </div> </div> </div>

oDesk Elance SEO Test Answers 2014

oDesk Elance SEO Test Answers  Set One 1. Some words, when followed by a colon, have special meanings to yahoo. What is performed b...

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